Comment by Dee Madigan, SMH Opinion page, Thursday 12 Nov '26.
I can tell you why Qantas outsourced 850 jobs to India in two short words.
Qantas has spent decades and millions of dollars telling us it's the Spirit of Australia.
But on Tuesday it told 850 of its own staff that their jobs are being out sourced to Accenture and offshored to India. In the very same year it made a $1.29 billion profit.
I can tell you why decisions like this get made in two short words - executive bonuses.
When bonuses are tied to profits, company leaders make short-term decisions that benefit themselves.
And the cost of long-term brand damage is really difficult to restore.