I don't know if it is a pretty wobbly financial model.. I think it is a bit like the .com (or .bomb) boom and bust. As a nascent industry where there is a lot of promise, there are a lot of players coming to market, despite the costs. Investors can see the gravy trains, but need to bet on which ones will survive. It's almost certain there will be a bust and from the ashes, a few phoenix's will rise. The bets are anthropic, despite Chump's disdain for them are going to be one of them; Open AI - not so. The success or otherwise though, in this case, won't be the consumer, but businesses. They are the ones who will fork out the big bucks to automate as long as the payback is there. And it is already for a lot of them.
I can't speak about our company specifically, but if you think from SMEs to large corporates the automation capability is there now, especially in sectors that rely on information processing or content generation.
Anthropic has already moved to a token based billing system where tokens pay for units of work. I think there are different token costs for say art generation versus software development. Eventually this model will probably prevail because you can work out your costs per unit of processing and apply a profit accordingly.
The typical investment banking middle level contract programmer will cost around £200K/year; a permanent will cost not much different when you factor in pension, health care, holidays, training, sick, etc. If AI if 15 more efficient then I would happily pay half of my salary/contract payment bill, which runs with well into the 7 figures per year to whichever AI company we would happen to use.. It also benefits the business by being quicker to market and keeping up or beating our competitors.
One of my report's sons has a job in a hedge fund or something similar as an intern. We caught up with him a couple of weeks ago and the stuff he as an intern and a developer with I think it is Claude crank out makes me wince.