There is a lot of good with social media, but these fellas are examples of what is wrong with social media. In a world where a lot of people get all their information off social media, they have presented themselves as successful men who work and play hard, and reap the rewards of that hard work. What the solcial media algorithms don't try and do is present all the info - only that which will entice you to keep clicking. So a lot of people looked to them as heroes.
Also, most of our MSM and social media are not holding them to account with the intensity it deserves. So, a lot of their crap gets lost in the general noise. Even my daughter, until I pointed out to her what they really do, thought they were being unfairly vilified (she was a bit younger at the time).
It has just dawned on me.. One of the benefits of having a physical newspaper (and other media - such as a TV) that was not a personal device was that parents could guide their kids to take a wider view of information and for them to find the information, despite not being availed of the diversity of information at their fingertips in the information age. With the information being more and more recactively presented based on an algorithm rather than being proactively sought, this may well get worse before it gets better.